- Devise a U.S. growth strategy for the Zealana product line.
- Develop U.S. marketing, PR, social/digital strategy plan to drive sales growth.
- Executed market and customer profiles.
- Redefined messaging and story framework used in all content, inbound and outbound marketing and sales.
- Shifted from a third-party sales model to a direct distribution model.
- Expanded direct eMarketing and web content to support retail and customer distribution.
- Built a lead generation model that increased sales 25 percent in 6 months.
- Managed and executed marketing, communications, and sales for the U.S. retail and consumer channels.
Facilitated transition from third-party distributor to direct distribution model for U.S. market. Developed and managed ongoing content for retailer marketing, U.S. communications and public relations. Supported wholesale and independent yarn reps.