knit, Swirl!

Sandra McIver’s, knit, Swirl  book took the industry by storm, literally. Post-launch, Sandra needed help at knitting conferences and events to work with her on talking about Swirl’s and supporting retailers on how to promote and use knit, Swirl to sell yarn.

Objectives

  • Support retailers and consumers at events talking and demonstration Swirls.
  • Write and distributed quarterly retailer newsletter.

Execution

  • Supported multiple retailers and consumer events talking and demonstration Swirls
  • Two years of writing and distributing quarterly retailer newsletter

Audience

Retail

Category

Hand Knitting

Solutions

Quarterly Retailer Newsletter
TNNA
Vogue Knitting Live
Rhinebeck

Results

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